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Wednesday, January 23, 2013

Tata Motors comes up with 4 Years, 4 Lakh kilometer Warranty on its HCV (25T & Above) range of vehicles.




Year 2013 started with surprises in the commercial vehicle industry. M&HCV industry tanked again in Dec and the wholesale Numbers of CV manufacturers were the first thing reported in 2013. Though the dismal performance in December 12 was expected but the actual numbers caught everyone by surprise.

 

Tata Motors M&HCV alone losing 46% in December YOY as compared to Dec 11. TML sold 9866 Units as compared to 18247 in December last Year. Same stands true for Ashok Leyland which lost 34% excluding “Dost” SCV. Eicher too wasn’t untouched in this sluggish scenario with 27% decline in HD sales, though VECV-Eicher managed to clock 1.2% growth in their HD sales for Jan-Dec period.

 

Well when everyone was back to square one working the next Quarter strategies and to counter the decreasing trend, Tata Motors, country’s largest CV manufacturer came up with another “First” – A 4 Year/4 Lac kilometer Warranty on its HCVs. The Warranty is applicable on all Tractor Trailers, Multi Axles & Tippers of 25T & above GVW and covers the vehicle’s driveline. This warranty is applicable to all the heavies sold after 6th Jan 2013.



4 Year Warranty on Tata Vehicles


This announcement from Tata Motors can clearly be seen as move to maintain its leadership position in the CV market. Though other manufacturers are offering case to case extended warranties or are charging for the extended warranties, but this product from TML has been bundled as standard with the vehicle for all the customers across length & breath of the country.