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Wednesday, October 17, 2012

Tata Safari Storme, the Real SUV, hits the road

Press Release

Tata Safari Storme, the Real SUV, hits the road
  • 140 PS power for easy driveability and swifter response
  • Opulent looks with ample space
  • Fuel efficiency of 14 kmpl
  • Starting price of Rs 9.95 lakhs (ex-showroom, New Delhi)
Tata Motors today launched the new Tata Safari Storme, combining luxury and comfort with raw power and supreme off-roading performance, which this 'Real SUV' has been known for.

Commenting on the launch of the New Safari Storme, Mr. Karl Slym, Managing Director of Tata Motors, said, "In the Tata Safari Storme, we once again demonstrate Tata Motors' commitment to customer centricity. We were the first to introduce SUV's in India. We now leverage our experience and customer understanding, creating an ideal SUV for today's motorists, who desire in their vehicle a perfect combination of versatility and luxury."

Mr. Ranjit Yadav, President, Passenger Car Business Unit, Tata Motors, said, "The Tata Safari Storme is going to be the preferred choice among all age groups. The customer today is looking for style, technology and performance. The Safari Storme is the best combination of these attributes. It is the Real SUV."

Mr. Neeraj Garg, Vice President, Commercial - Passenger Car Business Unit, Tata Motors, said, "The Safari Storme is indeed a go-anywhere vehicle. We have designed, powered and embellished it keeping in mind that our customers will be proud to be seen in the Safari Storme anywhere and on any occasion."

Power & Performance

Safari StormeThe new Tata Safari Storme is a refined beast delivering a performance of 0 - 100 km/hr in under 15 sec. Its 2.2 L VariCOR engine, turbocharged with VTT (Variable Turbine Technology), delivers 140 PS Power & 320 NM Torque, providing easy driveability, swifter response and lower NVH (Noise, Vibration and Harshness). The vehicle also features ESOF (electronic shift-on-fly) technology, enabling engagement of the 4x4 or 4X2 mode, on the move. Yet it is highly fuel efficiency at 14kmpl in the 4x2 variant and 13.2kmpl in the 4x4 variant.
The Safari Storme's ladder frame chassis is constructed with advanced hydroformed members, for high load capabilities and robustness. Hydroforming enhances rigidity while reducing weight. The vehicle also has a double wishbone suspension set-up which provides excellent ride comfort.
The Safari Storme boasts best-in-class turning circle radius of 5.4 metres, making driving and manuevoring in tight confines absolutely easy. The ground clearance is 200 mm, with 26 degree gradeability. The new rack & pinion steering system offers perfect feel and accuracy, for a confident driving experience, especially at high speeds. Reverse parking system with audible and graphical representation on the antiglare IRVM (Inside Rear-View Mirror), electrically operated power fold ORVM (Outside Rear-View Mirror) with turn signals, enhance the driving experience.

Looks & Style

The Tata Safari Storme has an all new front look grill, side cladding, new projector headlamps and an all new rear look. The bonnet now boasts of a 'power bulge,' which gives it a sportier look. Aerodynamically designed spoilers, new pull-type door handles and ergonomically designed side foot-steps, ensure easy entry and exit. The tailgate trim comes in an all new guise of ergonomically designed grab handles and a spare tyre located underneath the vehicle. The new chrome-tipped twin exhausts add to the sporty demeanour of the vehicle, and the newly designed roof-rails add to the muscular look.

Opulence & Comfort

The luxurious, airy and beige interiors endow the Safari Storme with opulence. There is ample leg space and headroom to accommodate the family, and also plenty of luggage space.
The tilt-adjust (collapsible steering column), reclining front bucket seats with fore/aft adjustment position and lumbar support ensure fatigue free long drives. The integrated 12V-gadget charging points are available on first, second and third row seats. The vehicle is equipped with a dual-AC with a separate integrated roof mounted blower for rear passengers.

The Safari Storme integrates In-Mold Graining (IMG) technology, along with hand stitched leather steering, for a real feel of luxury. An ergonomically shaped gear knob with chrome highlights, wooden accents on the dashboard and door trims, a new instrument cluster, chrome-lined speaker grills and inside door handles, all go a long way in enhancing the interior look.

The rigid ladder frame with hydro-formed construction provides structural strength to the vehicle. Crumple zones, side intrusion beams on all four doors, dual SRS airbags and the collapsible steering column keep passengers safe from all sides.

The vehicle has vacuum assisted independent hydraulic, ventilated disc brakes on all four- wheels and a 4 channel ABS with EBD, which helps in keeping the vehicle under control, during emergency braking conditions. In addition, there are features like the inertia switch and an auto engine immobilizer. In an exigency, the inertia switch automatically cuts off the fuel supply to the engine, and unlocks all the doors and also switches on the hazard warning light, to warn other road users. The Safari Storme is also fitted with PES headlamps for better illumination and unwanted glare.

The Safari Storme prices start at Rs.9.95 lakhs (ex-showroom, New Delhi). The range is available in four variants, LX, EX, VX (4x2 and 4x4), in seven vibrant colours - Urban Bronze, Sardinia Red, Pearl White, Pearl Champagne, Astern Black, Arctic White, Arctic Silver.

The Safari Storme will be available in Tata Motors' 282 dealerships and 33 exclusive UV dealerships.
The Tata Safari Storme comes with a warranty of 3 years or 100,000kms, whichever is earlier, extendable upto 4 years or 150,000 kms.
Complete list of features are available on www.tatasafari.com and at https://www.facebook.com/tatasafari/app

Wednesday, October 10, 2012

The Complete Look – Maruti Alto 800

Year 2000 saw a big launch by Maruti Suzuki in the form of a would be Brand -Alto. The car was an entry level hatchback priced a little higher than the then flagship model of Maruti – The Maruti 800. The Fifth generation, Indian built version of Alto had better looks, add on features like Power Steering, Power Assisted Brakes, an Over Drive 6th gear which lead it to become India’s largest selling car, the crown which it enjoys till date since year 2006 .

Change is law of nature and Alto too saw various face-lifts and re-launches. In 2001, Vxi model which had odd 1000 cc engine under its hood and produced 64 Hp was launched, to be discontinued sooner than later.

In year 2006 after 6 years of launch and to celebrate the five lakh on road Altos, Maruti launched Limited Addition new variant Alto Xfun which came with additional features like two tone interiors, wheels caps, and body graphics to name a few.

Year 2012, come 16th Oct and Indian roads will be hit by yet new hatchback named Alto 800. It can be seen as synergy of the outgoing Alto and the one time India’s favorite Maruti 800. 

Let’s see what the new Alto 800 has in the offering:-

Maruti Alto 800

The new Alto 800 is a more curvy & trendy than the outgoing Alto.

The new Alto 800 LX comes with Black Colour Bumpers with Front Grill and Bumper as a single unit. Head Light assembly looks inspired from Hyundai i10.

Maruti Alto 800

The side corrugated styling gives the new Alto 800 a more rigid look. A LHS RVM (at least in Lxi Variant) would have been an advantage.

The AC vent is common with the Swift. 

Maruti Alto 800 Maruti Alto 800

A more trendy Instrument Panel for Lxi Variant adds to the style & luxury of the First time buyers.
(Left Hand-Lx, Right Hand - Lxi)

Maruti Alto 800

The body colour bumpers in Lxi Variant gives Alto a much more refined feel.

Maruti Alto 800

Large Boot Space for an extended weekend - You wont have a iota of feel that new Alto is actually a bit shorter than its elder Sibling.

The Tubeless tyres adds to the comfort without worrying about the flat tyres alt-least on the go.

Maruti Alto 800  Maruti Alto 800

The Compact 796cc, 47 Hp under the hood coupled with (5+1) gear box is expected to give Alto best in class fuel mileage of 22 Kmpl as claimed in ARAI.The front door power window buttons can be seen just below the Gear Lever. Power window option available in Lxi variant only.

Body Colour ORVM would have had its own style statement.

Again, A day night RVM would have been a driver's delight.

Overall Alto 800 would definitely live onto the expectation of the customers. In line with the Iphones & Galaxy for the first time in history of Indian Car Industry a car is open for a pre-order online. With fingers crossed and waiting for the D-day when actual figures start pouring in. In the meantime wishing all the success to MSIL.

Monday, October 08, 2012

Automobile Technical Terms - Demystified

Today we all drive high ends cars, fancy super bikes, follow Formula 1, MotoGP and admire the Need for Speed. But do we really understand when the comparison charts are drawn between these Mean Machines. Do we really understand when the analysts actually talk about technical aspects of the vehicles? Or for that matter when you enter a showroom the executive gives you a Bumper to Bumper detailed presentation of the Car or a Bike of your interest.

Well here we go and try & understand what these all jargons are.

  • Bore/Stroke – Pick up any product brochure and the first thing which you will see under          Engine Column is Bore/Stroke. In layman’s language Bore is the diameter of the cylinder in    which Piston moves. Stroke is the maximum distance which piston moves from top to bottom.

Bore-Stroke Diagram

  • Engine HP – Horse Power (HP) is one of the units of measurement of Power. In pure terms 1H.P. = 746 Watts
  • Engine Torque – Torque is the tendency of the force to rotate an object about an axis. It’s the measure of turning force on an object e.g. a flywheel.

Torque Diagram

  • Gear Ratios – In layman’s language Gear Ratio is the ratio of (No. of Teeth on Driven Gear)/ (No. of teeth on Driver Gear). Higher the gear ratio, higher is the torque transmitted. To add to it, Torque & Speed are inversely proportional to each other. Any geared vehicle is classified as (5+1) or (6+1) where “5” & “6” symbolizes the No. of forward gears and “1” represents the reverse gear.

Gear Ratio Diagram

  • Final Drive Ratio (FDR) – It’s the ratio of the No. of Teeth on Crown Wheel to No. of Teeth on the Pinion.

After getting an insight to the Engine HP, Torque & Ratios one of the most important parameter for deciding the vehicle performance is the Torque on Wheels. Until and unless an efficient and powerful engine is coupled with a gear box with optimum gear ratios & Final Drive the performance of the vehicle can never be of the desired levels for which it has been designed.

Torque on Wheels further gives us a comparative idea of the pulling power & ability of two vehicles to over come different gradient levels. Nomenclature of this ability of the vehicle to cover come gradients is “Grade-ability” of the vehicle.

To understand it well “Torque on Wheels” is calculated as per the below formula:-

Engine Torque X Gear Ratio X Final Drive Ratio

To elaborate, below is the table giving the calculation of Torque on Wheels.

Prima 4028 - Prime Mover
Engine Torque
Gear Count
Gear Ratios
Final Drive Ratio
Torque On Wheels(Nm) - For both the Hubs Combined
970 Nm
Crawler Gear
970 Nm
1st Gear
970 Nm
2nd Gear
970 Nm
3rd Gear
970 Nm
4th Gear
970 Nm
5th Gear
970 Nm
6th Gear
970 Nm
7th Gear
970 Nm
8th Gear(Over Drive)
970 Nm
Reverse Gear
  *Approx 8% loss in TOW to be considered for practical conditions.

As you see the Torque decrease which each changing gear and getting to its least value in the Over Drive Gear. As mentioned above Torque is inversely proportional to Speed of the vehicle. Highest Torque is available in First gear or for that matter in Crawler Gear if vehicle is fitted with it – depending upon application of the vehicle. First gear transmits Max. Torque to the vehicle as opposed to Over Drive which gives the vehicle its Max. Speed.

In Over Drive Gear the gear ratio is less than “1”. This symbolizes that the No. of teeth on Driven Gear are lesser than the No. of teeth on the Gear driving.

Higher torque on wheels gives way to a new terminology - Grade-ability of the vehicle.

Gradeability in %

Gradeability Diagram

Well this is it as of now. Watch out this space for more insight into our Automobiles.

Tuesday, October 02, 2012

Daimler Trucks & Volvo Trucks Global Portfolios

Daimler Trucks & Volvo Trucks Global Portfolios

*Source- KPMG

Ashok Leyland Sales dip 12% in Sep 12

Hinduja Group flagship company, Ashok Leyland, posted a 12 per cent decline in commercial vehicle sales (CVs) in September 2012. The final figures stood at 7,596 units as compared to 8,607 units in the same month of the previous year.
For the April to September (H1) this year, it posted 4 per cent decline in commercial vehicle sales at 41,414 units compared to 42,936 units in the same period last year.
The Dost SCV which celebrated its 1st Anniversary in September 12, clocked 3,027 units.Since launch in September 11, Ashok Leyland has sold 23506 units of DOST till date. DOST is currently available in Tamil Nadu, Karnataka, Kerala, Andhra Pradesh, Maharastra, Gujarat, Rajasthan, Gujarat & Goa

Monday, October 01, 2012

VE Commercial Vehicle sales decline 32% in Sept 12

Press Release

The following are the key highlights for Sept 2012:

 Eicher branded trucks and buses have recorded sales of 3150 units which is 31.9% 
lower than Sept 2011 sales. The YTD 2012 sales of Eicher branded trucks and buses 
stand at 36720 units as compared to LYTD 2011 sales of 35833 units, representing a 
growth of 2.5%. 

 In the domestic CV Market ( 5T and Above), Eicher branded trucks and buses have 
recorded sales of 3026 units as compared to 4152 units in Sept 2011, representing a 
drop of 27%. The YTD 2012 sales for Eicher branded trucks and buses stand at 34915 
units as compared to YTD 2011 sales of 33411 units, representing a growth of 4.5%.

 In the domestic Bus segment, the Sept 2012 sales stand at 612 units as compared to 
550 units in Sept 2011, representing a  growth of 11.3%. The YTD 2012 sales stand 
at 7152 units as compared to YTD 2011 sales of 5389 units, representing a 32.7% 

 In the HD segment, the sales stand at 443 units in the domestic market as against 
636 units in Sept 2011.   YTD Eicher HD sales stand at 5812 units as against 5172 
units in 2011, representing a growth of 12.4%.

About VE Commercial Vehicles Ltd (VECV):

VE Commercial Vehicles Limited (VECV) is a 50-50 joint venture between the Volvo Group 
and Eicher Motors Limited. In operation since July 2008, the company includes the complete 
range of Eicher trucks and buses, VE Powertrain, Eicher’s components and engineering 
design services businesses as well as the sales and distribution business of Volvo trucks 
within India. VECV aims to become a full-range commercial vehicle company whose 
products will drive modernization in commercial transportation in India and other emerging 
world markets. www.vecv.in

Maruti Suzuki Sales in September 2012

Press Release

Car market leader Maruti Suzuki India Limited sold a total of 93,988 units in September 2012. 
This includes 5187 units for export. The Company had sold a total of 85,565 units in September 2011.

Sales Figures for September 2012 are given below :-

Till September
April'11 -
% Change
% Change
Passenger Vehicles
 A: Passenger cars : Mini
M800, Alto, A-Star, WagonR
A: Passenger cars : Compact
Swift, Estilo, Ritz
A: Passenger cars : Super Compact
A: Passenger cars : Mid-Size
A: Passenger cars : Executive
B: Utility Vehicles
Grand Vitara,
C: Vans
Omni, Eeco
Total Domestic Sales
Total Export Sales
Total Sales (Domestic + Export)